Start-up
Full Contents
Introduction
1 How good is your idea?
1.1 A stable platform
1.2 Industries and markets
1.3 Analysing the market
1.4 Analysing the industry
1.5 So, do you have a business?
2 How can you protect your ideas?
2.1 Loose talk costs lives!
2.2 Types of intellectual property
2.3 Patents
2.4 Registered designs
2.5 Trade marks
2.6 Copyright
2.7 Working with patent agents and IP lawyers
3 What is a company?
3.1 The company as a legal entity
3.2 Role and rights of shareholders
3.3 Company ownership and types of shares
3.4 Shareholders agreements
3.5 Roles and duties of directors
4 How do you market your product?
4.1 Marketing and selling
4.2 The product adoption lifecycle
4.3 Moving from one group to the next
4.4 Critical success factors
4.5 What should be in your marketing plan?
5 How do you finance your business?
5.1 Cash flow
5.2 Sources of finance
5.3 How does venture capital work?
6 How do you create a financial model?
6.1 The basic structure
6.2 Business planning tools
6.3 Building the model
7 How do you write a business plan?
7.1 What should your business plan contain?
7.2 How should the plan be presented?
8 Your role and your team
8.1 What do you want to achieve?
8.2 Satisfying the critical success factors
8.3 How important is experience?
8.4 Networking
9 Closing remarks
References and further reading
