Start-up
A Practical Guide to Starting and Running a New Business
Start-up by Tom Harris is published by Springer and is now available. Click the cover to order via Amazon.co.uk.
The book is a user guide for aspiring entrepreneaurs and provides expert advise and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.
Read reviews submitted to Amazon and Waterstone's.
Book flyer and order form [136Kb PDF] (Order direct from Springer)
Click the cover to order via Amazon.co.uk
Click here to order via Waterstone's.
Click here to order via WH Smith.
The Business financial model template used in the book is available to download in the Downloads & Resources area.
